The story of Öllöv began more than 25 years ago with the world’s first rubber horseshoe. Since then, innovation and equine science have pushed the boundaries of what a horseshoe can offer. Today, the Öllöv SoftStep represents the latest generation—developed in close collaboration with professional farriers, riders, and veterinarians to meet the demands of modern sport horses and working horses alike. Used by equestrian professionals around the world—including in the UAE and GCC, where heat, surface variation, and performance matter—the SoftStep offers an exceptional balance of shock absorption, traction, and hoof protection. This cutting-edge design supports natural hoof function while reducing strain on joints and tendons, making it ideal for horses in intensive training, competition, or rehabilitation.